A mostly one-person interactive design and web development practice. Rooted in play, with an experienced approach. Pragmatic, but never boring, Pretend is an indispensable partner to any online expedition.

Pretend wants the internet to be a more of a playground for unconventional, and curiosity-driven experiences. Loosening the grip of the templatized web, and creating a place on the network for another stranger to enjoy spending their time.